DITA

DITA was founded in 1995 by two visionary designers, Jeff Solorio and John Juniper, who jointly founded the DITA brand. Their motivation was the passion for glasses which is combined with a commitment to creating unique works. DITA only selects the highest quality materials, including titanium, 18K gold, platinum, and acetate in order to provide durable, beautiful, and comfortable glasses. The design is simple and classic, emphasizing balance, harmony, and refinement. Each model is unique and perfectly represents the perfect combination of modernity and classics

Experience the meticulousness of DITA

A perfect example of Dita's uncompromising production philosophy is the way in which we polish our acetate frames. Unlike brands that commercially process massive quantities of acetate frames as quickly and cheaply as possible, We prefer to slowly tumble our acetate frames in genuine, Hand-Cut bamboo chips. While utilizing a renewable resource, Our traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel the moment you hold a Dita frame in your hands.

Design Technology

Dita utilizes cutting edge computer-aided design technology to assist in the hypertechnical aspects of frame design. This is the same costly & sophisticated technology used to design the world's finest wristwatches and automobiles.

Finishing Details

DITA's commitment to quality goes beyond the selection of materials. We meticulously oversee every step of the production process, with a particular focus on the final details. Our experienced craftsmen thoroughly inspect every aspect of DITA eyewear to identify any imperfections or imbalances. Only eyewear that meets our stringent quality standards is allowed to bear the DITA name.